Free Bets & Sign Up Offers - June 2026

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The two services I have experience with are ProfitSquad and Outplayed.com*. I’ve been happy with both but as of May 2021 ProfitSquad has stopped offering the same services so I suggest trying Outplayed.com (formerly called ProfitAccumulator) if you’re just starting out. You certainly can go it alone, and in this matched betting guide I’ll cover the fundamentals to get you started.

Bookmaker No Deposit Offer Wagering Requirements Max Free Bet Value
Bet365 Bet Credits on Sign-up 1x £50
William Hill Free Bet Token None £30
888sport Welcome Free Bet None £20
Betfair Exchange Free Bet None £25

I do find though that the cost of one of these subscriptions is more than made up for in the value of the guidance, tutorials, support and eventual profit they allow me to make. *This is an affiliate link, I only promote services I use and believe in.

How Does Matched Betting Work?

UK betting fans have two favourite sports when it comes to betting, the runner-up in this scenario is Horse Racing while the most popular is football. From the World Cup down to the National League North, the betting options for football in the United Kingdom are ever-growing. With fixtures both on weekdays and every weekend, there are hundreds of games every single week that bettors could bet on when using a sportsbook. There’s no doubting that it’s always useful to have extra ways to make money. Whether it’s to treat yourself to something nice, build savings or for a cheeky night out (COVID permitting!).

What do you want to bet on?

In this matched betting guide I’ll provide an introduction to getting started. I’ll also include some top tips, teach you how to maximise your returns and share how much money I’ve made. I’ve personally found matched betting to be the most profitable way to gain extra funds. Hopefully after reading this post you’ll be well on your way to growing your bank balance too! Be warned – this matched betting guide is the longest post I’ve written, so do feel free to skip around with the table of contents! If you choose to start matched betting, please do be careful. We’re not gambling but if you’re not mindful it’s possible to fall into it from matched betting. You can find help on BeGambleAware.org or call the National Gambling Helpline 0808 8020 133. Let’s dive into why I think matched betting is a great way to make money. Completely flexible and non committal: Particularly great for students! You can do matched betting whichever hours suit your schedule. No worries, don’t do any for a few months.

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Trying to grow your savings through betting sounds like a terrible idea, with high risk and odds stacked against you. But wouldn’t it be great if there was a way to push the odds in your favour, massively increasing the chances for you to walk away with a profit? Thinking this sounds too good to be true? I thought so too, until I starting matched betting over four years ago. As a PhD student I ended up made more money matched betting than anything else besides my PhD stipend.

What offers will be available during the Grand National?

I can confirm that matched betting is 100% real. It also allows you to make money conveniently and flexibly from anywhere, including your bed! For these reasons matched betting is my top suggestion for making money as a student. You can check out my whole list of favourite ways to make money as a student in the separate post: Matched betting effectively boils down to combining clever betting techniques with promotional offers to increase the odds of you walking away with a profit. All of the offers we complete are promotions which betting companies use to promote their platforms and entice both new and existing customers to spend their money. You can pick up where you left off whenever you have a free half an hour. Unlike other ways of money which require a lot of initial outlay, with matched betting you can start making money right away. If you started now you could make tangible money over the next hour! You keep all the money you make from matched betting. This is useful both for students, and for if you transition to having a job. It’s easy once you’ve got the hang of it. There is a bit of a learning curve to matched betting. I’ve always subscribed to services which have walked me through the offers which helps tremendously to make it easy. Once you know what you’re doing it’s easy and can be done whenever is convenient. Can be done from the comfort of your bed. Clearly it’s useful to not have to commute or look smart when making money! I want to quickly address the idea of making money from matched betting. Firstly I should make it clear that matched betting is not gambling. We’re largely not risking much money and when we are it’s because on average the offer is profitable and worth doing. My aim with this matched betting guide is certainly not to glamorise gambling: an activity you should stay away from. In any case, I want to make it clear again that addiction to gambling is very real and I’m promoting making money by exploiting matched betting offers, not gambling! Remember to always act cautiously and ensure you fully understand an offer before proceeding. Nevertheless, making money from the same platforms that other people are using to gamble (and largely lose money) makes for an interesting ethical question. Personally I don’t actually support gambling companies and like to think that profiting from these offers is exploiting their ploys to get more people into gambling. Another point to touch on are that there is potential to bet on certain contentious sports such as horse racing.

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No matter how good a typical customer thinks they may be at picking a winning outcome, ultimately it comes down to chance and the odds are not on your side. The difference with matched betting is that we don’t need to rely on luck and can calculate our expected returns no matter what the outcome of the event we’re betting on actually is. Well, with matched betting you match your bet with a “lay” stake. Placing these opposite bets provides you with the same outcome no matter the result of the event. This massively reduces the risk and means that we can increase our chances to walk away with a profit.

Bet £40 Get £20

Don’t worry, this isn’t as complicated as it sounds and we’ll go into more detail throughout this matched betting guide! In this matched betting guide we’ll cover matched betting for sports offers, as well as casino games and bingo. There are examples throughout to help explain how matched betting works: I appreciate that it’s a little confusing at first. Personally, from the start I’ve always used a matched betting subscription service and bet betting odds comparison websites have found them invaluable. They tell you which offers are good and how to complete, avoiding a lot of potential mistakes and saving lots of time. I no longer bet on anything I don’t support, including horse racing. The handy thing with matched betting is that there are such a breadth of offers, beyond even sports, that you can avoid anything you don’t like the look of and still make lots of money! Strictly speaking, “matched betting” refers to betting on sports events which we’ll get into in a second.

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For example, if you have a cricket knowledge beyond imagination but your football knowledge is lacking, you should focus your betting strategy around cricket betting rather than football. Generally, outside of the two mentioned above, Horse Racing betting and Golf betting are the two options that we recommend as they provide very different experiences but both can offer fantastic value to those who follow the sports. No, in the world of online gambling, safer gambling regulations require all players to have an account that is verified. This means to place a bet you will have to register for an account so we have your details on record. This is to ensure the safety of our players at BetUK, you will find that all betting sites in the United Kingdom follow the same regulations, meaning you must have an account to place a real money bet.

Deposit £20, Get a £20 Free Bet

Here at BetUK, we have the cash out option available for players to utilise, there is no guarantee that the cash out feature will be available for your bet. However, when a bet matches certain criteria, you'll be able to cash out. The cash out option, for those unaware, is a feature that allows sports bettors the ability to cash out the entirety or part-of their payout. In most occasions, the payout will be significantly less than the full potential win. Your bet may not be able to cash out if something is happening in the event and it would impact your betslip. There are other types of offers which have a lot of crossover so in this matched betting guide I’ll really be talking about three different things all under the rough “matched betting” term: Let’s dive straight in to each one.

  • Free horse racing tips and analysis provided by expert tipping services.
  • Free live streaming of sports events for customers with a funded account.
  • Statistical hubs with free access to historical data and form guides.
  • Bet builders that allow free combination of selections within a single event.
  • Virtual sports demos that let you practice betting with virtual currency.
  • Blogs and articles with free betting strategies and educational content.

Bookmakers (betting shops) run offers to entice both new and existing customers to join up and spend money with them. There is a way that you can take part in these offers, but without actually risking losing large sums of money. You do this by placing two bets: one “back” stake at the bookmakers and one “lay” stake at a betting exchange. Here is how to take part in a matched betting, with an example.

  • Welcome bonuses that provide free bets upon registration without requiring a deposit.
  • No-deposit free bet offers for new customers to try the platform risk-free.
  • Free-to-play prediction games with prizes, often for sports like football.
  • Betting odds comparison tools that are free to use across multiple bookmakers.

You may have seen adverts like this one below which is a typical sign-up offer for new customers from Ladbrokes: What it is saying is that if you sign up with them and place a sports bet over a certain minimum odds threshold, they’ll give you a free bet equal in value to your first bet: up to a maximum of £20. This sounds pretty good, but usually there is always the chance that both your initial bet and your free bet would lose: you’d be out of pocket your initial £20 and wouldn’t have won anything with your free bet. This is the route a normal punter takes, you might win big but you also risk losing all of your initial money. The difference with matched betting is that as well as your “back” bet at Ladbrokes, you also use something called a betting exchange. This is somewhere that you can bet against something happening, called “laying”.

Requirement Type Typical Condition Impact on User
Minimum Odds Bets must be placed at odds of 1.5 or greater Restricts market choice
Expiry Period Free bet must be used within 7 days Creates urgency
Eligible Markets May exclude certain bet types like voids Reduces flexibility
Stake Not Returned Only winnings are paid from free bet stake Affects potential profit

By effectively making equal and opposite bets against whatever you bet on at Ladbrokes, you offset most of the risk. It is kind of like if you bet on every outcome but much less tedious and more profitable. By both backing and laying a certain outcome of an event, you take away all the unknowns.