There have been many innovations since the birth of the internet but perhaps the most interesting of these is In-Play.
For example, where betting frequency may be exaggerated compared to other forms of gambling. Licensees must have procedures in place to ensure they can capture information about individual’s patterns of play, for example, changes in the frequency of a bettor’s gambling, or time or money spent, and use this information to identify those who may be at risk of harm, and interact with them appropriately. These procedures must properly capture information that might indicate a bettor is at risk of harm for those taking part in in-play betting as well as other forms of gambling. Some files may not be accessible for users of assistive technology. If you require a copy of the file in an accessible format contact us with details of what you require.
It would help us to know what technology you use and the required format. PDF Files Some PDF files cannot be displayed in a browser, you will see a message saying "Please wait...". If you see this message, you will need to download the file and open it in Adobe Acrobat Reader (opens in new tab). Traditional sports betting used to involve a trip to the local betting shop and a stake on a very limited choice of markets. In the digital age, however, that has all changed and in the present day there is more on offer than ever before across our range of sites. Now, you can enjoy live sports betting once an event has begun so you are no longer restricted to the ante post options.
These include access to ‘live’ bet bookmaker uk bonus pictures and using computer software and fast online connectivity to place bets. People who attend a sporting event have the most accurate and timely information on the event. Others may watch events in other ways, such as in a betting shop, on television or through online streams that hold official broadcast rights. The time it takes for something that happens in real-time to display on the broadcast (known as latency) varies. For example, fans at a stadium seeing a live goal before fans watching the same match online at home.
The delay for those not watching in real-time creates a potential inequality between the parties concerned in an in-play bet. The term 'courtsiding' is used to describe the act of using or transmitting information from a live sporting event for the purpose of gambling. Courtsiding involves a spectator at a sporting event taking advantage of the delay between the live action and TV or other feeds. The spectator can use (or pass on to a third party) the real-time information to place bets on in-play markets before a betting operator, or other betting exchange user, receives the information and adjusts their odds accordingly to reflect the state of play. This results in the bettor being able to obtain more favourable odds. In play bets are available across a whole host of sports so whether you prefer the traditional events such as football and
See our Remote Technical Standards: RTS 15 – In-play betting for more information on mandatory requirements for operators. Technological advantages can be achieved by computer software programmes and online connectivity speeds. These can both impact the speed in which a bettor can place a bet. This advantage is seen most often on betting exchanges. Computer software known as ‘bots’ is used to monitor betting markets and place bets at a much higher rate than is possible for a person.
Bots are most commonly used within in-play betting to automatically detect and place bets on stale prices, and to detect arbitrage opportunities which offer the bettor a guaranteed profit. Stale prices occur when the market has moved, but an old price that does not reflect the most recent information has been left available by a betting operator or exchange user who has not yet reacted to the new information. A bot will automatically detect this and place a bet at the favourable odds left available. Arbitrage betting is where a gambler takes advantage of a variation in odds offered by different betting operators, in order to make a profit regardless of the outcome of an event. Bots can be programmed to recognise such market opportunities and place bets to make a guaranteed profit. horse racing, or some of those that have recently gained in popularity such as darts and snooker, our sites have you covered. Live sports betting can also be used on a wide selection of markets too and while
you can still stake on the outright results, the vast majority of side options are also included.
So, for football, you can stake on the next goal scorer, the correct score and many more.
| Market Name | Typical Odds Example | Description |
|---|---|---|
| Next Goal | 1.83 / 2.10 | Bet on which team will score the next goal. |
| Match Result (Live) | Home: 3.25, Draw: 2.80, Away: 2.40 | Bet on the final outcome based on current state. |
| Over/Under Total Goals | Over 2.5: 1.95, Under 2.5: 1.90 | Bet on whether total goals will be over or under a set line. |
| Both Teams to Score | Yes: 1.72, No: 2.00 | Bet on whether both teams will score before the match ends. |
Cricket is another sport where live sports betting can work to a punter’s advantage.
We would recommend players bet on the sports they have the most familiarity with as betting live relies on your understanding of the game. This depends entirely on the game and the preferences of the person betting. Some prefer betting towards the end of the game, others at the start. You can also view or download our in-play betting position paper (PDF) originally published in September 2016. In-play betting, also known as in-running or live betting, is betting while the event is actually taking place.
For example, placing a bet on a horserace while the race is being run, or on a football match whilst it is being played. This form of betting takes place most often on sporting events. In-play betting is mainly an online activity. Bets are made using a betting exchange or a traditional bookmaker’s website or app. However, it can also take place in betting shops or over the phone. Staking on the next batsman to be dismissed is a popular option for bettors across our sportsbook.
Offering in-play betting, particularly online, raises a number of issues that have the potential to impact on the licensing objectives. These issues are in two main areas: the integrity of the betting and the subject of the betting the fairness and openness of the betting. There is greater potential for individuals to exploit in-play betting illicitly for their own benefit. Therefore it is part of our ongoing work to maintain integrity in sports betting. All licensed betting operators must have policies and procedures designed to manage the regulatory risks within in-play betting.
These should be monitored and reviewed for effectiveness. The prices available for betting are amended continuously according to the information and liabilities held by licensed betting companies. Accurate and timely information is vital to both operators and customers, so as not to be at a competitive disadvantage. For example, operators will use real-time sports data companies to supply them with instantaneous information from an event. Customers will also want to access real-time data and use other technological advantages. Betting in play really challenges the true sports fan as they weigh up an event and try to analyse the developments.
See our Remote Technical Standards: RTS 16 – Use of third party software for more information. This includes mandatory requirements for operators to inform bettors of their policies on the use of bots. Online connectivity speeds can depend on a range of factors such as the type of connection. processing speeds of the computer and router or modem the level of software the computer or device is running in the background. See our Remote Technical Standards: RTS 4 – Time-critical events for more information.
This includes mandatory requirements for operators to inform bettors they may be disadvantaged because of technical characteristics, such as slower network speeds or slower end user device performance. Betting operators set time delays so that when a bettor places a bet in-play there is a number of seconds between pressing the ‘place bet’ button and receiving confirmation that the bet has been made. This ensures that the odds on offer accurately reflect the progress of the event. Sportsbooks and betting exchanges differ, as sportsbooks put in a delay to ensure their own prices are correct, whilst betting exchanges put a delay in place to protect its bettors. The length of delay varies from betting operator to betting operator depending on their own trading strategy, from event to event depending on how frequently and significantly the price could be affected and subject to the potential latency of the data source used. In cricket, which of the two batsmen at the crease looks more susceptible to the bowling attack on display?
Bettors opting to use a ‘cash out’ facility also experience a delay between pressing the cash out button and receiving confirmation that bet betting sites with sign up bonus no deposit the transaction has been processed. Cash out allows bettors to get money back on an event before it is over. Cash out offers that are subject to live betting markets can be volatile during a sporting event, increasingly so in the final stages. As the chances of winning change, an offer for cash out will increase, decrease or be removed altogether. Through our Licence Conditions and Codes of Practice, under social responsibility code provision 3.4 - Customer interaction, we require licensees to do the following.
Licensees must have policies in place that: identify the types of behaviour that may trigger a problem gambling interaction have provision to identify at risk bettors who may not be displaying obvious signs of, or overt behaviour associated with problem gambling. For example, by reference to indicators such as time or money spent provide for the licensee to interact with any bettor who they suspect may be at risk of harm from gambling. Licensees must make information available to bettors on how to gamble responsibly and how to find help for problem gambling. See social responsibility code provision 3.3.1. We expect licensees who offer in-play betting to be aware that their policies and procedures must be able to identify risks of harm from gambling to those participating in this activity. Coming across to football and your role may be to judge the players
on the pitch and decide who is going to find the net next.
| Factor | Impact on Odds | Example Scenario | Speed of Change |
|---|---|---|---|
| Goal Scored | Dramatic shift | Underdog scores, their win odds shorten drastically. | Instantaneous |
| Red Card | Significant shift | A key defender sent off, opponent's goal odds shorten. | Very Fast |
| Injury to Star Player | Moderate shift | Team's attacking win odds lengthen after substitution. | Fast |
| Change in Momentum | Gradual shift | One team dominates possession in attacking third for 10 mins. | Slow |
| Approaching Match End | Time-pressure shift | Draw odds shorten in a tied game with 5 minutes left. | Accelerating |