Cricket is an unusual sport, and one that unlocks a number of niche markets.
This offer enables you to place a variety of free bets at variable odds. The site also operates an insightful ‘Acca Assist’ feature, which makes it easier to build combination bets that have the best possible chance of paying out! Midnite Sport Welcome Bonus New bettors; Promo code: BETGETSPORTS; Deposit and wager £10 on pre-match accumulator bets; Earn 4×5 free bet vouchers – 1x single, 1x accumulator, 1x in-play bet and 1x bet builder voucher; Valid for 7 days; T&C apply; 18+. You can read our full Midnite Sport Review here. Gentleman Jim is a relative newcomer to the UK and Irish market, but it has already earned a reputation for offering highly competitive odds as well as the best football betting site.
You’ll find particularly appealing prices when wagering on horse racing and football here. There are 22 sports featured in total on the Gentleman Jim site, but horse and greyhound racing benefit from particularly extensive coverage. There’s a clear focus on quality over quantity here, although you wager on relatively niche sports like Gaelic football and hurling, cycling, and darts. You can read our full Gentleman Jim Review here. There are 31 sports covered by this sportsbook, including niche disciplines such as biathlon, padel, and even beach soccer. These include the over/under on how many runs will be scored and the top run-scorer (or wicket taker) in a particular team or match.
Cricket betting also offers you access to a number of in-game props. There’s certainly ample time to wager on outcomes relating to the next delivery, so in-play betting is increasingly popular here. Once again, Myriadplay offers an excellent range of cricket betting markets. Darts boasts a cult following of fans in the UK, with events like the World Championship and Premier League generating competitive outright markets. You can also wager on individual darts matches, which once again eliminate the draw as a viable outcome. Betiton offers a particularly large selection of darts betting markets. These include leg betting and handicaps, the latter of which are particularly popular when wagering during the early stages of the World Championship.
The sport of Rugby is split into two codes: namely Union and League. Moneyline betting is incredibly popular in both codes, with draws vanishingly rare in the sport. You can also access over/under markets on the number of points scored in individual games. Prop betting is incredibly popular in both rugby codes.
| Company Name | Market Share (%) | Primary Brand | Group HQ |
|---|---|---|---|
| Flutter Entertainment | 35 | Paddy Power, Betfair, Sky Bet | Dublin, Ireland |
| Entain | 28 | Ladbrokes, Coral, Gala Bingo | London, UK |
| bet365 Group | 22 | bet365 | Stoke-on-Trent, UK |
| 888 Holdings | 8 | 888sport, William Hill | Gibraltar |
| Kindred Group | 5 | Unibet | Malta |
This can pertain to both teams and players, whether you want to wager on how many tries will be scored in a game or the identity of the highest scoring player. No Bonus Sports offers a mentoring feature that can help to inform your rugby picks too! When comparing the best UK betting sites, it’s also worth considering the free bets and promotions that are available at each one. We’ve summarised the best and latest offers in the table below: As you can see, all sportsbooks are created differently in terms of their welcome offers and market coverage. Regardless of your preferences, however, it’s crucial that you identify a trustworthy and reputable brand that actively safeguards your finances. Here’s how we evaluate sites to ensure that they’re secure and safe to use! We’ll also check that sites are secured with 128-bit SSL encryption.
| Sport | Typical Market | Margin Range | Key Operators | Live Streaming |
|---|---|---|---|---|
| Football | Match Result, Over/Under | 3%-7% | All Major | Yes |
| Horse Racing | Win/Each-Way, Forecast | 10%-20% | Bet365, Ladbrokes | Yes (RUK/ATR) |
| Tennis | Match Winner, Set Betting | 5%-9% | Betfair, Paddy Power | Yes |
| Cricket | Match Winner, Top Batsman | 6%-12% | Bet365, Sky Bet | Limited |
| Greyhounds | Trap Challenge, Win | 15%-25% | Coral, William Hill | Yes |
This ensures that your sensitive financial data is safeguarded, particularly during the processing of deposits and withdrawals.
As we’ve touched on, some of these online betting sites are relatively new to the market. These newcomers have brought both choice and innovation to the UK’s sports betting markets, especially when you consider their range of promotions and key features. Here’s our top 5 picks for the UK’s new online betting sites! When it comes to available betting markets, these will vary from one sport to another. However, there are also universally popular and accessible wager types, including moneylines and outrights.
Understanding these individual markets will be key to creating a successful sports betting strategy. So, let’s look at the bet free bet no deposit online casino most popular wager types for each sport and how they can offer value. Football is the most popular sport to bet on in the UK, generating a total GGY of £1.1 billion in the year ending November 2023. Aforementioned moneylines and outrights dominate here, although you can also bet on both teams to score (or not) and the over/under on how many goals will be scored during individual matches. This type of even money wager can help to create value when match betting, as can handicapping heavy win market favourites. As a minimum standard, sportsbooks should also publish transparent data protection policies that detail how they handle player information. Market coverage is another key consideration when we rank and review sportsbooks.
To unlock further value, consider betting with either Myriadplay Sports or 10BET. If you’re a fan or horse racing bettor, win bets are also enduringly popular. However, each-way betting also enables you to split your stake between two different outcomes, minimising your risk of loss in the process. Horse racing betting also unlocks exotic wagers, which are more complex but can unlock significantly higher returns. This diverse range of bets makes it easier to bank a profit, while RaceCards.bet offers extensive coverage of global horse racing markets. By offering a diverse range of sports and betting markets, bookies can offer an enhanced wagering experience and potentially help you to maximise your returns! You’ll find a particularly large range of betting options when wagering on the most popular sports: namely football, horse racing and tennis. These sports often unlock significant odds boosts too, across both singles and accumulator bets.
Most sites also offer tools that help you to construct profitable accas, such as ‘Bet Builders’.
Moneyline betting is enduringly popular among tennis fans, as the draw is eliminated as a potential outcome. This means that there are only two realistic outcomes when betting on an individual match. You can also place outright bets on tournament winners. Conversely, set betting lets you wager on the duration of a particular match and how many games will be contested. These bets allow you to create value and leverage insight or knowledge to your advantage. Midnite Sport even operates an ‘Acca Assist’, which helps you to intuitively construct the best value combo wagers in real-time! The leading UK sportsbooks all offer a diverse range of secure payment methods, such as Visa debit, Paypal and the prepaid Paysafecard. These options offer flexibility to customers, while enabling them to deposit and withdraw funds securely. Typically, operators won’t apply charges when processing transactions via these banking methods, while e-wallets like PayPal, Skrill and Neteller often process withdrawals within 24 hours.
As a new customer, you can also access a £25 free bet when you deposit and wager £25, unlocking competitive wagering requirements of just 1x the bonus value. RaceCards.bet Welcome Bonus New bettors; Deposit and wager £25 at minimum odds of 1.50 (stake not returned); £25 free bet token must be wagered at 1x your winnings; Max. Betarno is another relatively new sportsbook that offers an enhanced betting experience. This site covers more than 55,000 sporting events and 30,000 in-play markets each month, while in excess of 140 disciplines and esports games are available in the lobby. Here, you’ll also find bespoke offers pertaining to different sports, including football, horse racing and cricket.
Then there’s the welcome bonus, which comprises a £10 free bet when you initially deposit and wager £15 at odds of 1.50 or greater. Betarno Sports Welcome Bonus New bettors; Deposit and wager £15 at minimum odds of 1.50 (stake not returned); £10 free bet token to be wagered at odds of 1.50 or greater (stake not returned); Max. You can read our full Betarno Review here. Whether you’re tempted by the exciting offers from Myriadplay Sport or the competitive odds at GentlemanJim Sport, understanding the nuances of each platform can significantly enhance your betting potential. Complement these opportunities by consulting our betting guide page for acute wagering insights. We also check each site’s pending withdrawal time, as this varies from one sportsbook to another and has a direct bearing on how quickly you receive your funds!
However, the site excels when it comes to its promotion page, which comprises a variety of different promos, including daily cashback, acca boosts, and more. You can also benefit from regular odds boosts and Bet Builder bonuses here, while the sportsbook runs a ‘Bet Mentor and Insights’ feature which helps you to make more informed picks. Highbet is an increasingly popular UK sportsbook, and one that offers a flexible full cash out offer. This allows for early settlement and affords you total control over your wagers, especially when betting in-play and reacting to events in real-time. Otherwise, Highbet is currently offering a ‘Build it with Bet Builder’ bonus, which enables you to combine two or more markets in a single bet.
You can include outcomes from different events and up to eight sports! As a new customer, you can also access a £15 free bet when you deposit and wager £10. Highbet Sport Welcome Bonus New bettors; Deposit and wager £10 at odds of 2.00 or greater; qualifying players will earn 5 x £5 free bet tokens (£25); including in-play, bet builder, acca, horse racing, and singles wagers; T&C apply; 18+. For a comprehensive overview, check out our in-depth review of Highbet here This bookie offers extensive coverage of all UK meetings, as well as high-profile events in Ireland, South, Africa, Argentina, and even Chile. The site’s football markets is vast, while tennis and golf are also covered extensively. Virtually all leading sportsbooks now operate well-designed and user-friendly interfaces, which are easy and quick to navigate in real-time.