Number of Licenced On-Line bookmakers in the UK

Best Odds Guaranteed is also available at BoyleSports from 8am each day, and you can live stream all the action on the BoyleSports app.

Besides BoyleSports and bet365, we also recommend Tote and AK Bets, who offer excellent odds and bonuses on horse racing. Fans of rugby league and union have never been so spoilt for choice in terms of rugby betting sites.

The big names comprehensively cover all the big fixtures, and no sport has welcomed and incorporated handicap markets quite as well as rugby has.

• Betfair Exchange pioneered the betting exchange model in the UK
• Smarkets is another popular exchange platform with a focus on low commission
• Exchange betting allows users to set their own odds and bet against other punters
• Commission is charged on net winnings from the exchange market
• Laying a bet means acting as the bookmaker and betting on an outcome not to happen

In terms of the sheer breadth and depth of rugby coverage, it is hard to beat Sky Bet. The betting giants are consistently the fastest to update their enormous sprawl of markets. While they do not offer bet builders for rugby like Bet365, they offer an extraordinary number of price boosts, even for the smaller fixtures. Close behind are Betano, who are one of the few bookmakers to bet betting sites with cash out offer bet builders on rugby.

Golf is a sport that lends itself naturally to betting, with huge variety in terms of betting markets and odds. Of all our favourite golf betting sites, Paddy Power just comes out on top. Paddy Power features an incredible number of promotions and odds boosts relating to golf betting markets throughout the season, and their welcome offer can be used on golf, which isn’t always the case at other betting sites in the UK.

Payment Options: Comparing Deposit Methods

Excluded Skrill and Neteller deposits.Full Terms apply. The best betting sites cater to a variety of sports fans, but certain bookies go the extra mile by offering a wider range of markets and tailored promotions on specific sports. Let’s look at our picks for the best betting sites for each of the UK’s most bet on sports. Football is the UK’s favourite sport to bet on, and as such each UK bookmaker offers a range of football-related bonuses and promotions. However, few football betting sites do it better than bet365.

Bet £10 Get Up To £100 In Free Bets

Bet365 have the best football bet builder product, which we will touch on in the next section, and routinely offer the best odds across all leagues and competitions. What’s more, for every big fixture you will find a variety of different price boosts, as well as an exciting batch of unique bets that you’re unlikely to find anywhere else. If you’re already familiar with bet365 and would like another football betting site to join, we would also recommend Betfair, or new kids on the scene, Dabble. There is no shortage of top horse racing betting sites in the UK, and at the moment it is hard to ignore bet365, who offer excellent odds, Best Odds Guaranteed and plenty of price boosts. However, BoyleSports also offer all of these whilst providing a superior all-round horse racing product, complete with Racecards and an extremely impressive range of Specials. At Paddy Power you can receive golf betting tips whenever a major golfing event occurs.

🆕 New Betting Sites

The user must place and settle bets before the closing date of the promotion to qualify. As the branding suggests, PricedUp pays particular attention on price boosts, which is a novel approach to sports betting and is something we always like to see in newer operators. To see what we mean, head over to the PricedUp website and click #PRICEDUPPUSHES at the top of the page. From there, you will see a staggering amount of price boosts available across PricedUp’s wide spectrum of different sports and markets. The amount of boosts on offer is unprecedented in the UK, and means that PricedUp will routinely be offering highly competitive odds to suit all kinds of sports bettors.

Daily and Weekly Betting Promotions

Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Fans of AK Bets and BetWright will be familiar with the NRG interface, as all three sites run on the same software, and feature some of our favourite design features. All the markets are laid out very clearly without everything becoming too cluttered, and you can easily find all of NRG’s numerous boosted odds by clicking on ‘PRICE BOOSTS’ on the left-hand side of the screen. These are available across lots of different sports and markets at NRG, and new promotions are being added every day, which is the best way for a new betting site to earn new players. From looking bet betting sites uk best at the site you would never have guessed that MogoBet is new to UK sports betting. At the time of writing, for example, four or five golf tips daily articles for the Open Championships are being published on Paddy Power. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £40 in free bets. Free bet rewards valid for 30 days. Only deposits via Pay by Bank, Debit Cards & Apple Pay will qualify for this offer. Besides Paddy Power, William Hill and TalkSPORT Bet are also top golf betting sites when it comes to providing its customers with top-class betting tips. The best betting sites will provide a range of different features that enhance the betting experience, such as bet builders, in-play betting or the ability to bet on the exchange. To help ensure you’re getting the best possible experience, we have identified the best UK bookmakers based on each of the most important betting features. Betting exchanges are peer-to-peer betting platforms, which means you wager against your fellow bettors instead of against the bookie.

Top 10 New Betting Sites in the UK

Abuse, fraud, or multiple accounts will lead to disqualification. EasyBet is a betting site that launched in 2024 and is partnered with Matchbook, one of the best betting exchange sites in the UK, and therefore has far more experience and expertise than you might expect from a brand new sportsbook. To start players off at easyBet, they are offering £20 worth of free bets in exchange for your first £20 bet, which is particularly generous for an exchange. Due to their superior odds when compared to a regular sportsbook, new customer offers at betting exchange sites tend to be more conservative, but that’s not the case with easyBet. Plus, easyBet have gradually been adding more sports to its repertoire, and you can now wager on anything from football and horse racing to basketball and ice hockey, at top prices.

BetMGM Top UK Betting Site

To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. This generally means the odds are far more competitive, but you will need pay a small commission on winning bets. For more information, see our list of the best betting exchange sites. Matchbook – Matchbook is one of the UK’s most established betting exchanges, which excels when it comes to bonus value and market range, which are typically more limited on peer-to-peer platforms. easyBet – Launched as recently as 2024, easyBet is the newest UK betting exchange that offers highly competitive odds across an ever-increasing range of sports and markets. Betfair Exchange – Betfair offers both a sportsbook and a betting exchange, which means bettors can enjoy the best of both worlds at one of the UK’s most trusted betting brands.

How to use your free bets

The platform is intuitively designed, meaning that navigation between sports, markets and promotions is nice and simple. In fact, we’d ever go as far as saying that it is one of the most professionally designed sites in the industry. What’s more, all of these sleek design features are carried over to MogoBet’s mobile app, which is available on the Google Play Store. New customers can already claim £30 in free bets when you sign up to MogoBet and place your first £10 bet – a deal we’re not used to seeing at brand new sports betting sites. Minimum stake £ 30, minimum odds 1.5, stake not returned.

Bank Transfer (Standard)

1X wagering the winnings from the free bet. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Smarkets – Smarkets is another betting exchange that also offers a traditional sportsbook, and offers new customers 0% commission over your first 60 days.

Factors to Consider When Choosing an Online UK Betting Site?

Listed below are our picks for the best new betting sites in 2026, besides those that made it into our top 10, such as Dabble and Puntit. BetTom are a brand new UK betting site powered by EveryMatrix, the operator behind some big established betting brands like BetGoodwin, with whom it shares the same new customer offer: 50% cashback on first day losses up to £25. This offer gives new players a full day to get well acquainted with the new site, safe in the knowledge that you will recuperate some of your losses should things not go your way. As with other EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. #AD 18+ New customers only (excludes BetTom casino).

1. Payment Methods are Often Limited

Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours. To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) or higher. First-day losses are all settled stakes minus returns before 23:59. Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable. Limited to one free bet per person, household, email, IP, phone, payment method, and shared locations. Spread betting is a distinct form of betting in which you predict what will happen within any given market, based on the ‘spread’. You can visit Spreadex for more information on how spread betting works, or click the links below to learn more about our favourite spread betting sites. Spreadex – Spreadex is the leading UK spread betting platform, and their website is your one-stop shop for all things spread betting.

• In-play betting requires quick decision-making as odds fluctuate constantly
• Live stats and visualisations, like match trackers, are provided for many events
• Live streaming is available for thousands of events, often requiring a funded account
• Micro-betting allows wagers on very short-term outcomes within a game

New customers can also claim a highly generous sign up offer to help get your started. Sporting Index – Sporting Index is another UK-based spread betting specialist, founded back in 1992, making them the world’s most established spread betting site.